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Lolita (ロリータ・ファッション, ^? roriita fasshon) is a fashion subculture in Japan that is primarily influenced by Victorian children’s clothing as well as costumes from the Rococo period. Lolita has made this into a unique fashion by adding gothic and original design elements to the look. From this, Lolita fashion has evolved into several different sub styles and has created a devoted subculture in Japan. The Lolita look consists primarily of a knee length skirt or dress, headdress, blouse, petticoat, knee length socks or stockings and rocking horse or high heel/platform shoes. Often to emphasize the childlike look, teddy bears and dolls such as Super Dollfies may be carried.

History

Lolita as it is known today started in the late 1970s with the formation of famous labels like Pink House and Milk. Shortly after that came Baby, The Stars Shine Bright, and Metamorphose temps de fille. It wasn’t until the 1990s that the Lolita fashion trend began to pick up with bands like Malice Mizer and other Visual Kei (or visual type) bands coming into popularity. These bands wore intricate costumes, which fans began adopting as their own style. The style soon spread from its origins in the Kansai region, and ultimately reached Tokyo where it became popularized throughout Japanese youth culture. Today, Lolita fashion has grown so much in popularity that it can be found even in department stores.

Subtypes

Gothic Lolita

Gothic Lolita (known in Japan as gosurori) is a mixture of the Gothic and Lolita fashion. The origins of the Japanese Gothic style can be traced back to the English New Wave Movement during the 1980s: however, the Japanese Gothic scene is fundamentally different than the Gothic subcultures of the west. This Gothic fashion has been adopted into the Lolita fashion through the use of darker make up, clothing, and themes in the design. Unlike other Lolita Styles, Gothic Lolita darker colors are used for makeup. Red lipstick and smoky or neatly defined eyes, created using black eyeliner, are typical styles. The Gothic Lolita makeup is not as heavy or dramatic as the Western gothic counterparts. Newer makeup styles emphasize lighter colors but still retain the heavy eye makeup.

Read more at Wikipedia.org